How creative are you?


Creative thinking expert and trainer, Andy Green will be running three Chartered Institute of Public Relations creativity workshops this winter at the CIPR Public Relations Centre.

Building on the success of the original Creativity in PR workshop, the CIPR is now offering a Creative writing workshop – to help writers attract reader interest and create ‘the writing explosion’!

Want to spread the creative bug around your team? If you are responsible for managing creativity at departmental or organisation level, the CIPR is running a Creativity masterclass. Find out what you can do to develop the creative potential of your team - from providing the right environment to stimulate ideas - to effectively managing your creative and ‘non-creative’ employees.

Find out more about our creativity workshops at or email

Has your creative spark gone out with the summer sun? Post holiday blues and the turn of the seasons may have you searching for inspiration. The CIPR asked Andy Green for his advice on generating creative ideas.

Here are Andy’s top 5 tips for injecting creativity into your PR

1. Create 'idea banks'. Why reinvent the wheel? Be comfortable in re-using used material and ideas that are not fully developed, or adapt them slightly to create a new dimension. Be masters of 'creative recycling'.

2. Make you and your team creatively accountable - don't just expect creativity to hang about in the ether around you and somehow happen. Inspect what you expect by demonstrating to your team you are alert to new opportunities, new ways of doing, or challenging the established or routine.

3. Know the ultimate creativity question: Are you asking the right questions? Challenge your assumptions and explore new dimensions by stretching your questions or breaking them down into multiple questions.

4. Harness your 'incubation' - as long as it is not an excuse for procrastination. Sleeping on a problem usually brings results. Even a walk to the photocopier and back is a mini incubation break.

5. Just say 'Yes' more often.

6. Always go the extra yard. Aim higher than what is expected of you - and what you expect of yourself.