First major event on word of mouth


How creatives can harness the power of word of mouth was highlighted in the first major conference on word of mouth communications for the public relation industry ‘Big Mouth!’ organized by creativity@work at the Dental Institute, London on Friday December 1st

The conference features the first major public debate on which communications and marketisector owns word of mouth and features presentations from creativity@work’s Andy Green and Simon Collister on blogging  and other leading industry figures including Mark Borkowski, Graham Goodkind of Frank PR, Dr. Paul Marsden of the London School of Economics, Steve Barton, Ivan Palmer and Fergus Hampton, CEO of Millward Brown Precis.

This is the first conference organized for the public relations industry focused on giving the latest insight into how to harness the incredible power of word-of-mouth, viral and buzz communications by creating and sustaining buzz, getting people talking about and spreading your word, virally in conversations, and recommendations – on and off-line.


Already other sectors including direct marketing, advertising and marketing have organized events in bids to secure ownership of the fledgling sector which is gaining more prominence as a result of the shortcoming of traditional direct marketing techniques or new technologies failing to deliver their promise.


Although word of mouth is recognised as being a powerful influencer it is however, also seen as a product that cannot be managed, and somehow just happens. Yet through greater understanding of its mechanics and the new dimension of on-line communication tools word of mouth is increasingly being seen as the most powerful form of communication.


Commenting on the conference Andy Green said: “This is a major event. There are many Heads of Public Relations, Communications, Marketing, or Advertising yet have you ever met a ‘Head of Word-of-Mouth’? This conference may change that.”

Tickets cost £175 + VAT for CIPR and VBMA members and £195 + VAT for non-members. All delegates will receive a free authoritative text book on the subject – ‘Effective Personal Communications’ b y Andy Green - and will also be a free T-shirt for the first 75 bookings.

To book your place please contact Don’t Panic on 01706 828855 or e-mail