Twixtmas is the time to get creative for busy managers


The ‘Twixtmas break’ – the period between Christmas and New Year – is the most critical time of the year to recharge your creative resources according to leading creativity experts.

However, managers need to avoid getting bogged down in indolence, sloth or shopping when they are away from work to take full advantage of the potential boost to business creativity.


In a review of the pressures of modern-day business life creativity consultants creativity@work identified the informal holiday period for most managers between December 26th and 31st as providing a rare opportunity to boost creative thinking.


The Twixtmas break combines:

·         an extended break away from work.

·         workplaces often closed or very quiet.

·         a negligible number of business calls to interrupt or distract musing.

·         the prospect of a new calendar year to invite fresh challenges and different ways of doing.


By harnessing the Twixtmas break managers can enjoy quality incubation time, to reflect on complex or fuzzy issues, see the big picture away from the daily ‘nose to the grindstone’ pressures, recharge their batteries and nurture those big ideas for 2007.


Key tips to enable managers to boost their creative potential include;


·         Identify in your business specific questions needing answers and then forget about while you enjoy the holiday festivities. By framing a question it provides a specific brief for your subconscious to work on the challenge. Taking your mind off the subject enables you to avoid over-focussing on the issue and allows your brain to explore different angles and opportunities.


·         Stimulate your brain with new experiences to enable you to provide fresh stimulus – and avoid being swamped or overwhelmed in indolence or mundane shopping.


·         Balance your diet over the holiday period remembering to drink plenty of water to hydrate the brain and eat what you want, but eat slowly and stop you are full. Remember, it is OK to leave food on your plate.


·         Introduce some disruptive thinking – ideas and thoughts radically different never normally entertained. Recognise you have valuable time away from the office and enjoy the freedom to explore new ways of thinking.


·         Establish 10 goals for the New Year to provide a focus your newly-charged creativity and to create a framework to measure your success in reaching where you want to be in 2007.


“The 21st century manager has unprecedented pressures and distractions getting in the way of their thinking with originality, strategically, or being inspirational, and finding new ways of doing.” said David Taylor of creativity@work.” It is vital, if they want to succeed in 2007, managers take full advantage of the Twixtmas break.”


creativity@work is one of the UK’s leading creativity consultancies enabling many leading international brands and businesses to think more flexibly faster with more focus to generate new ideas and insights to achieve more with less.


More creativity tips for the Twixtmas period can be found at



For more details contact Andy Green on 0845 450 3210 or Twixtmas holiday outside office hours 07815 884 525 or e mail