Huddersfield Town FC appoint creativity coach


Huddersfield Town FC has become the first football club to appoint its own creativity expert to help generate new ideas as part of its recently launched development strategy.

The post, which aims to be self-funding through savings and new activities, will see the Club linking up with creativity organization the Flexible Thinking Forum, headed up by world-leading creativity expert Andy Green.


Initial goals will be to work with the Club’s commercial team on developing new income, as well as cost saving making better use of resources.


Andy Green was part of a team of speakers for the Club’s ‘Yorkshire Business Forum, which helped company representatives to look at the everyday running of their business in a different light.


Mr. Green is the author of several books including ‘Creativity in Public Relations’ now in its third edition and translated into more than eight languages. His latest book, ‘The Upturn: my part in its rise’ is due out this summer.


Andy works around the globe with major blue chip organizations, to help them come up with new ideas. He is also an Honorary Research fellow at the University of Huddersfield.


Commenting on the move, Sean Jarvis Commercial Director at Huddersfield Town said: “This is a first for a football club and is indicative of our being forward-thinking, leading the way both on and off the field.


He added: “We live in interesting times and need to think creatively to extend our relationships and develop new business opportunities. Andy and his team at the Flexible Thinking Forum have a track record of helping people achieve more with less, and are sure this will be a great new partnership.”


Huddersfield Town FC is now in a New Era under Chairman Dean Hoyle, with a ten point pledge underpinning the Club’s values. Those pledges are honesty, integrity, trust, commitment, quality, pride, respect, character, value and success.


Huddersfield Town is well known for being innovative. Legendary manager Herbert Chapman introduced the classic ‘W’ formation back in the 1920’s which transformed tactics. More recently, the Club’s home ground, the Galpharm Stadium, is an example of creative use of stadium facilities. To encourage more families to the game the Club introduced a ‘£100 season ticket’ offer last season and more initiatives should follow due to this exciting new partnership.




For further details please contact Sean Jarvis, Commercial Director at Huddersfield Town or Andy Green of the Flexible Thinking Forum on 0845 450 3210